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As oneworld continues to expand its global network and deepen its commercial partnerships, the alliance is focused on making travel simpler, more connected and more rewarding for both corporate customers and frequent flyers. Breaking Travel News speaks to Roger Blackburn, VP Loyalty and Commercial at oneworld, about the role of alliances in modern travel, the value of loyalty across multiple airlines, the growth of branded lounges, and how technology is helping create a more seamless premium journey.